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Andy Hurley never intended for Youtube to become a full time job.
When he first started, it was an accident. Matt was back home in Fuck City while Andy was visiting some friends in California and needed help with his morning workout. Since Andy wasn’t home and had literally no idea how to email the video, he figured uploading it to the popular sharing site and keeping it private would be the best bet. Although, in his technology inclined state, the video was put up as public. The four minute, unedited clip blew up over night and to this day, Andy still has no idea why, even though it’s been explained to him a million times.
Apparently, his “simple” and “easy to digest” take on crossfit coupled with his “unique” voice and personality made it an instant hit. He still doesn't get why people are drawn to him, but is quoted as saying the whole experience is "pretty cool" and that there's "little else he'd rather be doing". After that, the rest of HurleyFitness is history. Google came sniffing around with a partnership deal shortly after his 100th video, his subscriber count already pretty substantial at 50,000, not bad for a fitness blog with iMovie edited videos. There was heavy competition in his genre but his grounded attitude was appealing to fitness' everyman, not the muscle-heads that the others were trying to attract.
A lot of people in the community credit him with his success because he never changed his style. Although he grew in fame he was still down to earth, the same shy smile greeting the viewer everytime they clicked on one of his thumbnails. His editing technique changed only slightly but was more organized and concise, fitting the growth of his channel well. The whole thing jelled, it worked.
He stayed humble, and the people liked that. He responded to every question, gave the viewers what they wanted to see.
It was a true rags to riches story.